Selected work · Founder-operated businesses

Built from the
ground up.
Found through search.

The experience behind Kinetic Labs comes from building and running our own businesses. Websites, buying guides and useful tools that give people a reason to visit.

Explore the ecommerce example
Health ecommerceGoogle organic search
112,273

Search clicks per 28 days

Ecommerce search clicks, January to September 2026Trailing 28-day Google web-search clicks. 11 for January 1–28, 1,852 for July 14–August 10, and 2,273 for August 11–September 7. All countries. Line calculated from daily Search Console records.01.2k2.4kJan 28MaySep 7

Jan 1–28 → Aug 11–Sep 7, 2026
Trailing 28-day totals · Google Search Console · All countries

01 / EcommerceWebsite · Buyer-focused content · Search measurement

Help people choose.
Give them a reason to visit.

For a health ecommerce business, we built and operated the website and its organic-search content. Buying guides gave people a useful place to compare products before making a decision.

The work behind the numbers

We mapped product questions to useful pages, published comparison and buying guides, and connected those pages with the catalogue. Search Console gave us a view of which pages were earning visits and where to focus next.

The site recorded 2,273 search clicks in the latest 28-day window, up from 1,852 in the preceding period. Two buying guides alone recorded 774 page-level clicks.

For your store

Your customers already have questions about which product to buy. Useful comparisons and clear selection guidance can make your store part of that decision.

Explore ecommerce SEO consulting ↗
02 / Service softwarePractical tools · Organic entry points

Be useful before
you ask for anything.

For a field-service software business, we built trade calculators that answer practical questions. Each tool gives someone a useful result and a relevant route into the product.

Tool pages recorded 400 search clicks in the latest 28-day window. Across the site, clicks rose from 237 to 603 between consecutive 28-day periods.

400search clicks to tool pages
Jul 14–Aug 10237
Aug 11–Sep 7603

Site search clicks · 2026 · +154.4%

Google Search Console · Web search · All countries
Tool-page and site totals shown separately.

The idea to take with you

A useful answer can be an entry point to a business. For a store, that might be a sizing guide or a product selector. We choose the format around an actual customer need.

From this work to your store

Find the next thing
worth building.

You work directly with Humza, the founder behind these projects. We start with your store, find a commercially relevant opportunity and put the first improvement into practice.

Share your store. Get three focused opportunities and a clear next step.

See the foundation sprint and pricing
  1. 01

    Find the right opportunity

    Start with your products, customer questions and current search performance.

  2. 02

    Build what the customer needs

    A better collection, a useful buying guide or a clearer route to the right product.

  3. 03

    Measure and keep improving

    Review search visits and shopping behaviour to decide what deserves the next investment.

About these examples and the data

These are businesses built and operated by Kinetic Labs’ founder. Business names are kept private. Figures come from Google Search Console exports retrieved September 10, 2026, using final web-search data across all countries.

The ecommerce chart shows trailing 28-day click totals calculated from daily records. Its first point covers January 1–28 and its last covers August 11–September 7. Recent comparisons use July 14–August 10 and August 11–September 7. Buying-guide and tool figures use page-level clicks in the latest window.