Field notes

Useful observations.
Practical next moves.

Notes from reviewing stores and building ecommerce businesses. Each one connects a specific customer problem with the work that could improve it.

Search & shopping · September 10, 2026

Shopify collection page SEO: what to fix first

A diagnosis table, an anonymized bedding-store review and a practical way to connect search performance with the product-selection journey.

Read the field note ↗

For hands-on help, explore our ecommerce growth services or request a personal store review.