Shopify SEO audit service with a clear first fix

Our Shopify SEO audit service identifies the search and shopping issues worth addressing first. You get a prioritized diagnosis, an agreed implementation scope and a practical route from findings to changes.

Based in Oakville, Ontario · For Canadian ecommerce brands

What will the audit examine?

We examine your important collections and product templates alongside search performance. The purpose is to identify what prevents the right pages from being discovered, understood and used by customers. We distinguish store-wide issues from isolated details so a long list of warnings does not distract from the work that matters.

• Discovery and indexing: robots directives, sitemap coverage, indexation and the URLs Google currently uses.
• Canonical structure: product and collection URL variants, duplicate destinations and internal-link consistency.
• Page content: titles, headings, collection descriptions, product specifications and decision support.
• Customer journey: navigation, product choice, availability and delivery information.
• Measurement: the available Search Console and store analytics needed to choose and assess an improvement.

What do you receive?

The foundation sprint includes a documented baseline, ranked findings and implementation of the first agreed improvement. Each finding explains the affected pages, evidence, likely commercial relevance and proposed action. We separate confirmed issues from checks that require more access or a rendered customer journey.

For example, a collection might already rank but leave shoppers unsure which product suits them. The useful first change could be selection guidance and clearer links to products. Another store might have a URL or indexing issue that needs attention before adding content. The output follows the diagnosis.

How is the personal review different from the paid audit?

The complimentary personal video review is an initial look for stores that fit the engagement. It highlights three opportunities from the available context. The paid foundation sprint adds deeper analysis, access to the agreed data, a prioritized plan and hands-on work. Requesting the review does not commit you to the sprint.

What access will you need?

We begin with public pages. For the paid engagement, we agree on access to Search Console, relevant analytics and the Shopify permissions required for the scoped work. You retain ownership of your accounts. Theme changes should be reviewed in a preview before publication.

Will you replace my theme or install SEO apps?

We choose changes based on the diagnosis. An app subscription or theme replacement is not an automatic part of an audit. If a larger technical change is justified, we explain the work and cost separately. Shopify’s own SEO guidance provides useful context on the platform’s existing features.

For a broader ongoing engagement, see ecommerce SEO consulting. For catalogue-specific examples, explore bedding-store SEO.

See a practical collection-page review and how we choose the first fix ↗

What does the engagement cost?

The foundation sprint is CAD $3,500 for 20 hours over up to four weeks, including research, implementation and communication. You pay 50% to book and 50% on completion. We agree on the deliverables before starting and work on one store, market and language.

Ongoing support is CAD $2,500 per month for 12 hours focused on one primary initiative, with a monthly review. Billed monthly in advance, with 30 days’ notice to end. Larger builds, extra hours, taxes and approved third-party costs are additional. You can start with the sprint and decide on ongoing support afterward.

Who will do the work?

You work directly with Humza Ahmad, founder of Kinetic Labs. His experience comes from building and operating ecommerce and software businesses. Explore the founder-operated project examples and how we measure progress.

Start with your store

Share your website, the challenge you want to solve and a little context about your business. Humza will review the request and reply about the next step.